A website is a beautiful window serving as an opportunity for doctors to share about their services and for patients to peep in for detailed information.
However, in today’s time, a doctor website has to be more than just informational.
Gone are the days where only detailed, textual information, a long list of diseases with no remedies, random low-quality images, a table of doctor's education, and all other things that held the potential to bore the visitor would work. It is because the profession of doctors and other healthcare providers is becoming intensely competitive every day. The nature of the healthcare industry is aggressively digitized in its structure and function; digital healthcare forms, review-based searches, etc. To cater to the demand of this healthcare revolution, developing an effective doctor website is the preliminary need.
So without taking much of your time, let’s reveal 6 secrets that make a stunning Doctor's website
6 Secrets revealed
1. User Interface & User Experience (UI/UX)
Creating meaningful and relevant experiences for users is the key to an effective doctor website. The very first interaction a user has with the website holds the potential to influence his decision. Just, for example, the navigation from one segment of the website to another is not smooth, the loading time of the website is slow, and the design is very mundane; all of these create a negative experience. So a website with appealing UI/UX that fits your brand and looks great on any device too is crucial.
2. Patient Testimonials
The digital ecosystem today provides real-time avenues where people can register their online reviews, and share their first experiences with physicians. Just like searching for the best Chinese restaurant near me, today the majority of people do take online recommendations, reviews, and testimonials seriously while searching for their medical care provider too. Thus, having them on your website authenticates the previous patient experience in your clinic/hospital and builds trust in your service in the seeker's mind.
3. Benefit-driven SEO optimization
SEO for doctors (Search Engine Optimization) refers to all of the actions you can take on your website to boost visibility in the search engines. Imbibing keywords in the content of your website is crucial along with optimizing the tags.
An SEO-optimised doctor website can position itself as a proactive system of assistance that addresses the needs and demands of the patients seeking medical care. Though this might sound too technical, handing it over to a patient engagement platform like Nth Sense can smoothen the process. After all, it is always wise to hire an SEO expert to make sure your website is on the first page of Google search right?
4. Develop personalized & easy communication
A doctor website, when kept easy to navigate and understand with simple language, increases the website traffic and time spent on your web pages by them; the ranking factor for Google's algorithms. This eventually facilitates the patient conversion rate. The use of medical jargon and emotionally apathetic language creates discomfort in the patient. Hence, it’s very important to establish that personal touch in the communication through the website. The use of words like ‘you’,’ our’, and ‘we’ can help the doctor in that perspective.
5. Share Paramedical References
A patient goes through many physical, and emotional pain and dilemmas amidst the illness. Thus, while he/she seeks medical help, it is of utmost importance to cater to their paramedical needs. An easy mention of psychologists, dieticians, and other supporting healthcare practitioners adds immense value to your website. Just a gesture can help build a positive patient experience.
6. Convenient call-to-action (CTA)
When a patient visits a doctor's website he/she might be going through emotional confusion and physical pain. There is also a higher possibility that patients may have simultaneously referred to other physicians’ websites to understand more treatment options. This too much information at times makes patients make poor decisions and at times delays the treatment. At this point, a clear call to action can help the patient access medical care in time. A single mode of contact is not sufficient; multiple options to get in touch, stimulate the patient conversion rate.
Options like -
Live chat, Contact us form, Phone numbers, and Email address, Clinic's address linked to Google Maps, all are equally important.
In a nutshell, a website is a necessity for every healthcare provider to sustain a fruitful practice. It is a need for the time that cannot be ignored.
Nth Sense balances the much-needed elements of a doctor website. This support from Nth Sense can act as a force multiplier to highlight the medical services of healthcare professionals in the right space at the right time.
Dominate in the world of doctor websites with Nth Sense.