Times are left far behind where mere presence on platforms like Facebook and Instagram was enough for registered nutritionists and dietitians. Using them to the fullest is the new-age need, infact leveraging every single feature is recommended. To build a stable foundation and be found where the potential clients are looking for you, a strategic nutritionist marketing plan is paramount.
So without any further ado, let’s understand the basic principles of nutritionist marketing that will take your practice to an advanced level.
1. Commence with Market Research
Although this might sound a cliched task, it goes either unnoticed or inappropriately done. Determining the right audience who will be using your services, and analysing the basic characteristics of that population becomes crucial to avoid disheartening later. It might give you an insight into which niche has not been tapped yet, and if it matches your expertise, that can be your catch!
Here is a sample questionnaire you can get ahead with-
Are there any RDs nearby in the same locality?
Do the residents of the locality you are setting up seek nutrition counselling?
What are their preferences? Local food stores or famed diet planners?
What could be the USP of your service?
(Note- this list is subject to customisation)
Once you get the answers, you may come to a productive conclusion that will facilitate all your future nutritionist marketing strategies.
2. Define your personal brand
Before you begin your marketing campaign, establish the professional image you want to project. Branding is the process in which you create visual signs (like your business name, logo, brand colours & fonts) that are recognizable as being associated with you. It also matters how you portray yourself online - ie. what type of language you use, how you speak to your audience, etc.
Why is branding important for registered nutritionist marketing?
It changes how people perceive you and your services
It helps you streamline your plan of action
It makes you look more professional driving more business
People remember you by your brand
3. Revolve your strategy around ‘THEM’, not ‘YOU’
Before starting, get the answer to this question - ‘What are the challenges faced by my clients and potential ones and how can my service solve those?
Generally, dieticians craft marketing ideas around topics they think are interesting instead of walking in the audience’s shoes. Some quick ways to do so-
What are the trending topics
Pay attention to the questions asked by general people to you
Use the social media features to gain insights; for eg. take polls on Instagram stories, and ask people what they are interested in.
4. Collaborations
Collaboration is a beneficial strategy in nutritionist marketing that can significantly enhance your reach and credibility. Collaboration plays an important role in maintaining the integrity of your brand and ensuring that the partnerships align with your values and target audience. Aim for authentic collaborations that genuinely benefit both parties and provide value to your followers. For example, popular influencers and bloggers who are into fitness and believe in a healthy lifestyle, or fitness professionals and personal trainers.
Bottom Line -
To cater to potential clients a registered Nutritionist needs a marketing team that can help create top-of-mind awareness about your services.
If you want them to think of you when they think of nutrition and food, you need to get started now!
Book a free 30-mins consultation with us to know what we have to offer as an ideal nutritionist marketing plan for registered nutritionists/dietitians and how together we can enhance your practice.