‘’Noble profession needs noble ways to market.’’
The healthcare industry has been modernising and the imminent COVID-19 crisis has evidently fueled its process. The role of the internet in the dissemination of healthcare-related information among millions is yet another stimulating factor that affects healthcare as a whole.
All of these scenarios have called for a robust healthcare marketing strategy to be incorporated by the healthcare professionals and cater to changing expectations of the patients as well stand out in the competition. Educating, retaining, engaging, and motivating potential, existing, and new patients in today’s digital age is the most accepted way of care.
Take a note before you read ahead-
A patient engagement solutions provider proves to be a saviour to carry out all the tasks efficiently.
Healthcare Marketing In Today’s Time
Today, it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.
Before noting down the strategies, briefy read about why you should consider right healthcare marketing ways in your practice. It offers 3 prominent benefits-
1. Increases visibility
It is estimated that one in 20 searches online is related to healthcare. Millions of your potential patients are looking for you and searching for answers online.
2. Builds strong reputation
Do you know? Most of the patients, when seeking a provider, will first look at the online reviews. This helps them to understand how much importance you give to patient experience & how much they trust you.
3. Enables to reach and educate new and existing patients
Healthcare marketing opens up new ways to reach patients, educate them, and promote essential medical services to new and existing patients through various marketing channels like websites, SEO, social media, email marketing, paid advertising, video, etc.
If you are not familiar with digital healthcare marketing, you can hire the best digital healthcare solutions providers like Nth Sense that help you to build a strong digital presence and get you more patients.
6 Strategies you need to leverage to skyrocket your healthcare business.
1. Basic: Build a website
77% of people use search engines to start their patient journey. In fact, 7 percent of all daily Google searches are health-related, with 70,000 healthcare searches performed every minute. A doctor website proves to be the first & most needed window here, with a clear, strong call to action that motivates users.
2. Crucial: Content optimisation
SEO for doctors is the new necessity. Optimizing your website content for search engines helps your website rank high organically in the Search Engine Results Page (SERP); i.e. where people search about your services. It includes factors like keywords, analytical codes, etc. too much technical right? Well, Nth Sense comprehends every healthcare professional’s requirements & offers a complete patient engagement solution plan.
3. Standard: Set your social media
Do you still need any statistics on the usage of social media? Well, that's the most crucial tool in healthcare marketing after SEO. Social media users (nearly 4 billion) most often use at least one social media platform to access health-related information or support decision-making. So you know why you need to have a strong, consistent, creative and at the same time relevant social media presence.
4. Robust: Reviews by patients
Patient feedback speaks volumes which the potential patients are waiting to hear. Research shows that just like people search ‘best cafe near me’, they search 'best dentist near me’. Thus reviews play a massive role in decision-making as people proactively check online reviews prior to making an appointment. Having them on your website and on google my business facilitates conversion.
5. Valuable: Video Marketing
Video is the next oxygen of any marketing strategy. People tend to consume audio-visual content more than mere words. Plus, video opens up scope to creativity which again is liked by the audience who is seeking the information.
6. Bonus: Blog writing
We understand, it is not a cup of tea for all, but it is the cherry on the top for a good SEO practice. It benefits the reader as detailed information can be shared and at the same time this detailed information aids the keywords usage and helps strengthen the website quality for search engines.
To conclude-
Step up your game by partnering with the right digital healthcare marketing professionals who can help you grow your practice through results-based strategies. After all, it's much easier to double your business by doubling your conversion rate than by doubling your traffic, right?
We would love to hear your insights, experiences or answer any of your questions. Join the conversation in the comments section below!